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PUBLISHED SEPT. 17, 2009 - The Observer News

Bad economy doesn’t panic
this local business

Brate’s Aluminum & Construction lives by the principle of good customer service

RUSKIN, FL — What do Brate’s Aluminum, iPod, and McDonald’s have in common? They have all survived in a bad economy.
Some businesses actually thrive when the heat is on. There are a few recession-proof industries out there, but it takes hard work and focus to push through an economic downturn like the country is seeing now.
So what’s the secret to staying on top? According to David Brate, owner of Brate’s Aluminum & Construction in Ruskin, “We believe in outstanding customer service.”
Brate goes on to say “Our business has been unaffected by this economy. We attribute it to good customer relations, careful spending and efficiency. There’s no cutting corners on our products or services.
“Some companies feel the pinch and immediately start cutting back on the quality of their products to save money. We believe that if we treat our customers right in the tough times, they’ll be there in the good times as well.”
Brate’s company offers a full line of quality, custom-built aluminum enclosures, such as sunrooms, screen rooms, and room add-ons. Services also include installation of garage door sliders, designer doors, carports, roof overs, soffit and fascia, vinyl siding, and wooden decks, as well as repair work and more.
Experts say there are two ways for business owners to handle a bad economy: bury your head in the sand or use it to your advantage. Everyone knows that new construction has suffered greatly in the past year. On the brighter side, home improvements are up. For obvious reasons, improvements on your existing home are less expensive than rebuilding, and, they should be viewed as an investment. When the real estate market starts to gain, your upgrades can increase your home’s value and pay off in the end.
This strategy is why Brate’s Aluminum has chosen to offer several incentives for its customers through specials and referral rewards.
After 26 years in the aluminum construction business, Brate certainly knows what his customers want and deserve. Eight years ago he upgraded his certifications to include a building contractor’s license.
“Having a contractor’s license holds us to a higher standard. It makes us more accountable to the customer and our credentials are easier to access,” says Brate. “We also continue to stay on the cutting edge by updating products and services to match current trends.”
To contact Brate’s Aluminum & Construction, visit their website at www.bratesaluminum.com, or call the office at 813-649-1599 to schedule a free estimate. Office hours are 8 a.m. to 4 p.m. Monday through Friday at 1544 27th Street SE, Ruskin, FL 33570.

David J. Brate • Brate's Aluminum & Construction • Ruskin, Florida • 813-649-1599 • © 2011